Starting this week, WhatsApp is introducing a highly anticipated feature that promises to boost users’ online privacy: usernames. This innovation allows individuals to hide their phone numbers from people not in their contact list, taking a significant step towards reducing unwanted messages and calls.
The new feature will be rolled out gradually over the coming months, with users being notified when it becomes available in their country. To reserve a username before the rollout reaches your area, head to Settings > Account > Username after updating to the latest version of WhatsApp. This is an opportunity for users to select a unique identifier that represents them on the platform.
The introduction of usernames is Meta’s latest effort to make WhatsApp even more private. Unlike SMS services, which often rely on publicly accessible directories and name suggestions, this feature requires people to know the exact username to contact someone for the first time. To add an extra layer of security, users will also be able to set an optional key that others must know before messaging them via their new username.
The concept of usernames isn’t entirely new – encrypted messaging service Signal has been allowing users to choose a custom username since February 2024, following a public test phase that began in November 2023. However, WhatsApp’s implementation is expected to have far-reaching implications due to the platform’s massive user base: over three billion people across more than 180 countries use WhatsApp for instant messaging and video calls.
It’s worth noting that some usernames will be held for governments, public figures, and businesses, meaning they cannot be claimed by other users. This move acknowledges the importance of maintaining a level of accountability on the platform while also respecting users’ need for anonymity.
The introduction of usernames is likely to have significant implications for how people interact with each other on WhatsApp. As more users opt-in to using this feature, it will become increasingly difficult for spammers and scammers to target individuals without their explicit permission.
In practical terms, this means that you can now take control of your online identity on WhatsApp and choose a username that reflects your personality or brand. This is an important step towards reclaiming your digital life and reducing unwanted interactions – but remember that usernames are only as secure as the key you use to protect them.
Source: Bleeping Computer — 2026-06-29