Catch Raises $5 Million for AI Executive Assistant with Built-In Guardrails
A new wave of artificial intelligence (AI) assistants is sweeping the corporate world, promising to revolutionize the way executives work. One such startup, Catch, has just secured $5 million in funding to accelerate its mission to solve daily pain points for business leaders. But what sets Catch apart from other AI-powered solutions is its emphasis on security and accountability – a crucial aspect of implementing these sophisticated tools.
Catch is an AI admin assistant that behaves like a human executive assistant, handling sensitive communications, scheduling, and personal data with the same level of care expected from a trusted employee. The system works by allowing executives to explicitly define which assets their AI assistant can access during the onboarding process. For instance, if granted access to the executive’s inbox, calendar, and travel accounts, Catch will monitor these areas but only intervene when necessary – such as proactively checking rates at the executive’s usual hotel when a flight is booked without one.
This level of autonomy requires robust security measures to prevent unauthorized actions. To address this concern, Catch has built-in guardrails that constrain its autonomy and ensure user data is protected. The system runs on cloud infrastructure with layers of security, encryption, and monitoring to safeguard sensitive information. It never performs actions outside the granted permissions, which can be amended at any time. Additionally, Catch uses single sign-on for authentication, stores sensitive credentials in a secure environment, and continuously monitors for unusual activity.
According to Nir Sabato, CEO of Catch, executives don’t want to build their own AI agents or constantly supervise their assistants. They want a solution that works alongside them like a human assistant would – 24/7, with no dip in attention and full security. At $99 per month, Catch claims to offer an improved admin assistant at a fraction of the cost of hiring a human.
The funding round was led by Entrée Capital and Pitango, with participation from Seedcamp and Factorial Capital. The investment will enable Catch to accelerate its development and expand its reach into more organizations. As AI assistants continue to gain traction in corporate environments, security and accountability are becoming increasingly crucial considerations for companies looking to implement these solutions.
For executives and IT professionals considering implementing an AI-powered assistant like Catch, the key takeaway is that security and accountability should not be sacrificed at the altar of convenience or cost savings. By choosing a solution with built-in guardrails and robust security measures, organizations can ensure that their AI assistants are working alongside them – rather than against their interests.
Source: SecurityWeek — 2026-09-04